Getting hit with a GMC misrepresentation suspension on your Google Merchant Center (GMC) account can be frustrating. It stops your shopping ads and cuts off traffic that could have turned into sales. The worst part is that Google doesn’t always tell you exactly what the problem is.

The good news? You can fix it. But you’ve got to follow the right steps.

In this blog, we’re going to break down what Google Merchant Center misrepresentation is, why it happens, and how to fix it properly so your account stays active. If you’re running Google Ads, this is something you need to get right from the start.

What Is Misrepresentation on Google Merchant Center?

GMC misrepresentation means Google believes your website or business is not being fully honest or transparent. They think you're hiding something, making false claims, or misleading customers.

Google wants users to feel safe when shopping online. If your online store seems suspicious or unclear, it gets flagged. That’s when your Merchant Center account gets suspended.

This issue doesn’t just affect new stores. Even well-established businesses can get caught up in it, especially if they miss some small details that Google looks for.

Common Reasons Why Google Flags Your Site

Understanding why this happens helps you fix it faster. Here are the most common reasons:

Missing Contact Information

If your website doesn’t clearly show how people can reach you, it’s a problem—especially when you’re running Google ads agency accounts. You need to list your business email, phone number, and a real address. Google wants shoppers to feel confident they can contact you.

No Refund or Return Policy

Customers should be able to know how returns work. A missing or vague return policy can lead to suspension.

Poor Product Information

Product titles, descriptions, and pricing must match what’s in your product feed. If your ads say one thing and your website says another, Google sees it as misleading—and so will your Google ad account manager.

Unrealistic Prices or Shipping

If your prices are far lower than your competitors, or if you promise overnight delivery for free with no explanation, Google may suspect something’s off.

Lack of Business Transparency

Google expects to see an “About Us” page, business registration details, and anything else that proves your brand is real.

Links That Don’t Work

Broken links, unfinished pages, or error messages can trigger Google Merchant Center misrepresentation. Google wants a smooth shopping experience.

Payment or Checkout Issues

If your checkout is confusing, doesn’t show final prices, or redirects users to strange pages, Google will see that as risky.

How to Fix a Misrepresentation Suspension

Here’s the part that matters most. Fixing it requires patience and attention to detail. Rushing will only make things worse.

Step 1: Review Google’s Policies

Start by reading Google’s policy on “Misrepresentation of self or product.” You’ll find it on the Merchant Center Help page. This will give you an idea of what Google wants to see on your website.

Step 2: Do a Full Website Check

Now go through your website like a customer would. Ask yourself these questions:

• Can people clearly see who you are?

• Is your contact information easy to find?

• Is your refund/return policy written clearly?

• Do all your product pages load correctly?

• Do product titles, descriptions, and prices match your product feed?

Fix anything that doesn’t meet Google’s standard. This is a key step. Don’t skip it—especially before you buy agency ad account access or start scaling ads.

Step 3: Update Business Information

Make sure your business name, address, and contact details are the same everywhere—on your website, on your Google account, and on your product feed. Inconsistencies can raise red flags.

Add a complete “About Us” page. It doesn’t have to be long. Just explain who you are, what your business does, and how long you’ve been operating.

Step 4: Add Trust Signals

You want your website to look professional and trustworthy. Here’s how:

• Add SSL (https:// in your URL)

• Include customer reviews or testimonials

• Add logos of payment methods you accept

• Use clean and simple site design

Google pays attention to how your site “feels.” If it looks sloppy or rushed, that’s a risk.

Step 5: Submit for Review

Once everything is fixed, log in to your Merchant Center account and request a review. Be careful here. Only request a review when you’re sure your site meets all the guidelines. Repeated rejections can delay your account even longer.

In the “Contact Us” or “Appeal” section, explain clearly what you changed. Keep it simple and polite. For example:

“We’ve updated our contact page, refund policy, and fixed product mismatches in the feed. Please review our account again. Thank you.”

Then wait. It can take a few days to hear back. If you’re still suspended after the review, go back, double-check, and fix more issues. It’s common to miss small details.

Why Some Fixes Don’t Work?

Sometimes, businesses try to “patch” the problem with a few quick updates, but it doesn’t work. That’s because Google looks at the whole experience. If one part of your site looks good but the rest is weak, they’ll still reject it.

Here are some mistakes people make:

• Only updating the contact page and ignoring product issues

• Copying refund policies from other sites instead of writing their own

• Hiding real business info like phone numbers or addresses

• Requesting reviews too often without real changes

If you’re not sure what to fix, it’s better to ask someone who deals with this regularly. A solid GMC solution often requires expert input and detailed site audits.

Need Help Fixing Misrepresentation Issues?

Fixing a GMC misrepresentation suspension isn’t always simple. Sometimes you’ve done everything right, and Google still doesn’t lift the ban.

That’s where businesses like ours come in. At Prime Scale Media, we help companies fix Google Merchant Center misrepresentation issues and get back on track. We’ve helped others through this exact problem, and we know what works.

We also offer Google ads agency accounts that save time and allow businesses to scale faster without worrying about platform restrictions. If you’re tired of dealing with account issues, we can help manage everything for you—from setup to strategy.

We don’t just provide access. We give you a GMC solution that works.

Conclusion

Getting suspended for GMC misrepresentation can feel like the end of the road. But it’s not. If you take the time to fix your website properly and follow Google’s rules, you can recover your account and run ads again.

Don’t rush the process. Don’t guess. And if you need expert help, ask for it. It’s better to do it once the right way than go through endless rejections.

At Prime Scale Media, we help businesses avoid these issues altogether with verified Google ads agency accounts and support that works. Whether you’re just starting out or scaling up, we’re here to help your ads run smoothly and without interruptions.

You can also talk to a dedicated Google ad account manager to oversee your campaigns and compliance steps.

Want help with your Google Merchant Center or Google Ads?

Get in touch with Prime Scale Media today.

No fluff. Just a GMC solution you can trust.